Corporate Teams & Franchisors
I help corporate teams and franchisors grow when success depends on small business partners, customers or franchisees. I bring experience from both sides: a decade at Johnson & Johnson across EMEA working with small business customers, and seven years running a franchise business. Most recently I’ve been supporting Weber (EMEA) to scale and improve performance in its partner model. I work with boards and commercial, marketing, operational and digital teams to turn ambition into execution.
Growth & Go-to-Market
Strategic growth planning.
Design the end-to-end route to growth: target segments, proposition, sales/partner impact, rollout plan, and the metrics to support it.
Partner, Customer, & Franchisee Performance
Ensure the customer/partner/franchise setup runs well: skills, culture, ways of working, clear rules, contracts, better joint plans, tools, tech, and incentives that that motivate growth.
Transformation Delivery
Convert intent into delivery with a clear plan, playbooks/toolkits, internal engagement, and an operating rhythm that sticks.
Commercial Model, Pricing & P&L
Fix the money bit: pricing, margins, incentives, and how the numbers actually work, so profit improves (not just revenue).
Contracts & Commercial Terms
Align contracts and commercial terms with the strategy, so the deal structure supports performance rather than quietly undermining it.
Digital, eCommerce & AI Enablement
Identify the few digital/AI moves that make the most impact with the least effort for your organisation, then embed them into the ways of working and then manage and improve performance.
Working in healthcare sales or marketing?
Miroso Ltd also trades as Marram Partners, a digital and AI partner for healthcare sales and marketing teams, from advice through to design and delivery. Mike Brotherston and Aldrin Fernandes combine commercial and technology expertise to help teams solve defined challenges, deliver programmes and build lasting capability.