Corporate Teams & Franchisors
I help corporate teams and franchisors grow when success depends on small business partners, customers or franchisees. I bring experience from both sides: a decade at Johnson & Johnson across EMEA working with small business customers, and seven years running a franchise business. Most recently I’ve been supporting Weber (EMEA) to scale and improve performance in its partner model. I work with boards and commercial, marketing, operational and digital teams to turn ambition into execution.
Growth & Go-to-Market
Strategic growth planning.
Design the end-to-end route to growth: target segments, proposition, sales/partner impact, rollout plan, and the metrics to support it.
Partner, Customer, & Franchisee Performance
Ensure the customer/partner/franchise setup runs well: skills, culture, ways of working, clear rules, contracts, better joint plans, tools, tech, and incentives that that motivate growth.
Transformation Delivery
Convert intent into delivery with a clear plan, playbooks/toolkits, internal engagement, and an operating rhythm that sticks.
Commercial Model, Pricing & P&L
Fix the money bit: pricing, margins, incentives, and how the numbers actually work, so profit improves (not just revenue).
Contracts & Commercial Terms
Align contracts and commercial terms with the strategy, so the deal structure supports performance rather than quietly undermining it.
Digital, eCommerce & AI Enablement
Identify the few digital/AI moves that make the most impact with the least effort for your organisation, then embed them into the ways of working and then manage and improve performance.