Mike

Consultant & Business Coach

With +25 years of business experience, I founded Miroso to help small business owners, franchisees, franchisors, and corporate teams navigate meaningful change. 

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Example experience includes:

• ​Strategy refresh for Weber BBQ's "Grill Academies" across Europe including GTM, commercial model, value proposition, marketing.  Plus working out how best to support the small business partners who bring it to life.

• Acquiring, repositioning, growing, and profitably selling a small business home services business generating significant ROI & CAGR

• Transforming a GreenThumb franchisee business increasing EBITDA by +60%

• Advising and supporting a major UK franchisor with digital and marketing transformation

• Deployment of AI for operational scheduling to increase service utilisation and reduce cost of delivery

• Leading digital transformation for global brands at Johnson & Johnson across UK & EMEA

• Market analysis and growth strategy for a high growth online travel company

• Validation of a new product led growth strategy for Cobra Beer

• Advisory Board Member at Bayes Business School, University of London for a decade

MBA-qualified, and with a degree in Psychology, I combine hands-on experience with practical strategy and a supportive, coaching-led mindset. I work closely with clients, whether that’s delivering transformation for a corporate team or guiding a small business owner through a structured business coaching programme. Templates, tools, and clear steps form part of the process, making progress feel achievable — not overwhelming. Depending on the project, I may bring in trusted, closely managed specialists.

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I love discussing business challenges and opportunities, no matter what stage you are at or the industry you are from, which is why I offer a free initial consultation.  I look forward to speaking with you!