With +25 years of business experience, I founded Miroso to help business owners, franchisors, and corporate teams navigate meaningful change. 

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Example experience includes:

• ​Strategy refresh for Weber BBQ's "Grill Academies" across Europe including Go-To-Market strategy, commercial model, value proposition, & marketing.  Plus working out how best to support the small business partners who bring it to life.

• Acquiring, transforming, and profitably selling a small home services business generating significant ROI & CAGR.

• Designing and leading strategies which delivered high growth via small business customers across EMEA at Johnson & Johnson.

• Transforming a GreenThumb franchisee business increasing EBITDA by +60%.

• Advising and supporting a major UK franchisor with digital and marketing transformation.

• Deployment of AI for operational scheduling to increase service utilisation and reduce cost of delivery.

• Market analysis and growth strategy for a high growth online travel company.

• Validation of a new product led growth strategy for Cobra Beer.

• Advisory Board Member at Bayes Business School, City St George's University of London.

• Visiting Lecturer at Bayes Business School.

 

MBA-qualified, and with a degree in Psychology, I combine hands-on experience with practical strategy and a supportive, coaching-led mindset. I work closely with clients, whether that’s delivering transformation for a corporate team or guiding a business owner through a structured business coaching programme. Templates, tools, and clear steps form part of the process, making progress feel achievable — not overwhelming. Depending on the project, I may bring in trusted, closely managed specialists.

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I love discussing business challenges and opportunities, no matter what stage you are at or the industry you are from, which is why I offer a free initial consultation.  I look forward to speaking with you!